Over the course of time, people have consistently theorized what it takes to have a better sex life. Some will argue that not trying too hard to find a partner could lead to more lovin’; others will suggest that being the edgy bad boy, or bad girl, helps; while other factions may think that it’s all about omitting the right aura.
Now, it may be time to put that guesswork away, because researchers at the University of Guelph and Nipissing University believe that the key to having a plentiful sex life is being an a selfless, altruistic person that regularly aims to help others.
According to the study, which was published in the British Journal of Psychology, those who are more concerned about the well-being and needs of others, have better success with dating and sex.
“We’ve provided the first empirical evidence that altruism may tangibly benefit mating in humans living in Western industrialized society,” said Dr. Steven Arnocky, Associate Professor in the Department of Psychology at Nipissing. “It appears that altruism evolved in our species, in part, because it serves as a signal of other underlying desirable qualities, which helps individuals reproduce.”
He continued: “It would be worth extending the study to include a wider array of variables. Relationship length, partner quality, extra-pair mating, and success at mate poaching are all potential indicators of mating success that would be worth examining in relation to altruism. Also, given the importance we place on attractiveness, resources, and intelligence, it would be worthwhile to explore how individuals ‘trade-off’ altruism against other desirable qualities.”
Just in case you needed further motivation to be a good person, here you go!